Asia Strategy Interview: The Future Plan of Bayer Technology Services in Asia
Since 2003 when Bayer Technology Services has set up an independent legal entity evolving from the Bayer Group, the company was growing fast in the China market. Seven years later, on the occasion of this year’s AchemAsia, PROCESS spoke with Dr. Martin Franke, the new Managing Director of Bayer Technology and Engineering (Shanghai) — BTES in short — about the latest strategy.
PROCESS: Dr. Franke, since you took the new position with BTES as the Managing Director last August, what has been most impressive to you here?
Dr. Franke: I have been in China now for already more than eight months, time flies! Two things actually impressed me most during my stay. First is the team of BTES, their competences, their commitment, and their passion. Second it is the dynamics of the China market, not only what you can feel during work, but also in everyday life. Though the recent financial crisis had some negative impact on China, it was short, and the strong recovery we all can see is an obvious signal of such dynamics.
PROCESS: Could you share the technologies that you believe will fit the current demands of Chinese customers?
Dr. Franke: Through exchanges with local customers we found that there is a high demand for technologies which are new to the China market and therefore not readily available here. Let me start with one example in the area of environmental protection — the Bayer Tower Biology. This is a very innovative solution for waste water treatment. It operates very efficiently and stable, has the advantage of low energy consumption and low operating costs and last but not least occupies less space than a traditional basin technology. It already drew the interests from several customers, and we believe that the technology will be a good prospective in the China market. Another good examples for technologies suitable for the Chinese market are MicroReaction Technology as well as Process Analyzer Technology (PAT), where we already have numerous local applications. Last but not least I would like to mention our BAYQIK technology, which is a highly efficient process to convert SO2 and SO3 out of the waste gases into sulfuric acid. This technology will help our customers to significantly reduce their operation costs. To sum it up, I strongly believe, that the above mentioned technologies and solutions will have a great future in China market.