Zeppelin Anlagebau Zeppelin Plant Engineering’s Acquisition of Reimelt Henschel Provides Access to New Markets
Acquisitions are only ever as good as the business they generate. From that point of view, Zeppelin Anlagebau made the right move when it took over Reimelt Henschel around a year ago.
It was the biggest acquisition in the history of Zeppelin’s industrial division, and it happened right in the midst of the crisis. At first glance, the takeover looked like a surprise move, but it had actually been part of the business plan for some time, and it is one of the milestones on the long-term strategic roadmap. We are talking here about the takeover of Reimelt Henschel at the beginning of last year. The acquisition target manufactures food and PVC processing equipment and also has considerable process engineering expertise.
One year after completion, the acquisition is now reflected in the company name. Last month, Reimelt Henschel was renamed Zeppelin Reimelt and Zeppelin’s industrial division is now called Zeppelin Plant Engineering. The name of the parent company was changed from Zeppelin Silos & Systems to Zeppelin Systems. The new names are part of the corporate strategy which focuses on markets and customer needs and organizes activities into five business units: Construction Machinery EU, Construction Machinery International, Rental, Power Systems and Plant Engineering.
The Plant Engineering business currently generates roughly 10% of corporate turnover. “That should change substantially by 2015,” said Zeppelin Systems Managing Director Wolfgang Horn. This in effect means that the senior management team plans to exploit synergies with Reimelt which are expected to substantially boost turnover. However, increased revenue is not the only consideration. The company also wants to broaden its market base and increase its level of diversification in the extremely cyclical target markets. “We wanted to take over a company which is a good fit with our business but which has a different cycle, and that is the case with the food industry.”