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Zeppelin is continuing to pursue the company’s previous strategy, but the priorities have changed. The Zeppelin Group belongs to a foundation which strives to achieve a financial return, but that is not the only goal. Stable, long-term development, sustainability and social responsibility are equally important. Horn stressed that the goal of the company’s acquisition strategy is not to make a quick profit, but rather to assimilate an existing business into the Zeppelin network, exploit synergies and enhance business performance over the long term.
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