When Cookie Cutter Products Are Not Enough...

Since many of the markets in which Bürkert wants to grow are changing quickly, continuous improvements in all corporate processes are necessary. This includes optimization of the production process, additional training of the sales representatives and the development of innovative valves, modules and components in R+D. So that we have the right components to meet the requirements of customers in the future, we have to correctly recognise and understand customer expectations, which is only possible through active exchange with product development and constant contact to the experts in the sales teams.

Another essential factor that helps to actively recognise trends and to find new approaches for system solutions is the application knowledge of the employees from the management segment. Together, ideas are developed to create concepts that already meet customer requirements before they are even formulated.

Constant improvement of existing solutions enhances this method. In coordination with the customer, this can result in a “facelift” of the product or a follow-up model. The entire process is accompanied by recommendations for maintenance and service.