Fairs and Exhibitions
India's Exhibition Market Booms
Messe Frankfurt India organises international trade fairs like ACMA Automechanika New Delhi, Watertech India etc. Talking on the same, Manek avers, “Besides organizing a host of successful inbound international trade fairs such as the ones mentioned above, our Indian arm is also responsible for sales and support of several outbound trade shows including held in Frankfurt, Germany. Working in this way, it helps us create a two way path.”
Exhibitions Encouraging Facilities
Furthermore, he also mentioned that Messe Frankfurt India offers domestic companies looking to expand their overseas markets powerful trading platforms across several industry verticals like automotive, textiles (technical and home textiles), technology, infrastructure and consumer goods.
Alternatively, through its shows like Electronic India, Inter Solar, Drink Technology India, IAFT, etc., MMI India facilitates exhibitors with a German pavilion. This special pavilion offers Germany-based companies the opportunity to meet their prospective clients in India and vice-versa. Indian companies can transact with the German-based companies and other international companies through it.
“A Win–Win Situation for Everyone!”
“It’s a win-win situation for everyone. To the participating German companies, India’s sustained economic-growth and competitive cost base offers long-term opportunities; whereas Indian companies can access worldclass technology and R&D through collaboration with German companies,” pointed out Singh. He further mentioned that some sectors that are already gaining with this trade relation with the help of exhibitors are automotive, defense, electronics, pharmaceuticals, clean technology, infrastructure, food processing, etc.