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Fairs and Exhibitions India's Exhibition Market Booms

| Author/ Editor: Swati Deshpande / Dominik Stephan

The Indo-German bilateral relations have strengthened over the years and what boosts these trade relations further are, trade fairs. These trade fairs support German companies foraying into the Indian market and vice-versa by offering them a platform to network and present themselves to a wider audience. Here’s a look at how trade exhibitions help businesses to expand their international base...

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Visitors viewing innovative solution provided by multinational companies at the trade fair
Visitors viewing innovative solution provided by multinational companies at the trade fair
(Picture: Vogel Business Media India)

Trade fairs, exhibitions and business forums act as excellent platforms to network for organizations, which plan to expand their businesses. Also, they present opportunities for such companies to display the latest products and technologies, assess market conditions, evaluate competition and allow for learning more about clients’ mindset. When combined with the right marketing tool, participating in the right exhibition can create immense business opportunities even in relatively unknown territories.

“Events create a platform for companies to share their experiences and learn from each other, as well as establish new business contacts and realize new opportunities on an international level,” said Managing Director, Messe Frankfurt India, Raj Manek.

Close Cooperation Between India and Germany

It is especially true in case of Indian and German companies. These two countries have had a long-term business relationship, that goes back to more than 500 years. The last 50 years have brought both the countries closer and they have emerged as stronger trade partners for each other. These well-established business relations, combined with the aid of exhibitions, help German organizations get a good exposure in India and vice-versa.

Exhibition Market to Grow in India

In addition to the long-term trade partnership, the Indian economic condition is also a strong reason for German companies’ to show interest in the country. “In the scenario where exports are increasing, India is expected to continue to grow despite economic weakness faced by the rest of the world.

“Events create a platform for companies to share their experiences and learn from each other as well as establish new business contacts and realize new opportunities on an international level.“Managing Director, Messe Frankfurt India, Raj Manek
“Events create a platform for companies to share their experiences and learn from each other as well as establish new business contacts and realize new opportunities on an international level.“Managing Director, Messe Frankfurt India, Raj Manek
(Picture: Vogel Business Media India)

The Indian economy is expected to quadruple in size between now and 2020, according to a report by Edelweiss Capital,” revealed Deputy CEO, Messe München International India (MMI India), Bhupinder Singh.

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