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In some regions, technology hubs will be put in place which will take responsibility for specific technologies and provide worldwide project support. A good case in point is the planning site in India.
Atzpodien identified the service business as a potential source of revenue growth. The plan is to increase the contribution from 13% of total turnover to 20%. He says that the service culture is ingrained to varying degrees in different parts of the organization. To increase the emphasis on this segment, dedicated units have been set up to develop a strategic roadmap for service activities.
Standing Still is Not an Option
Standing still is also not an option in technology. The intention is to further expand the technology basis. Trends are reducing use of energy and raw materials. Atzpodien does not exclude the possibility of some minor acquisitions.
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