Business Strategy Nouryon to Handover Redispersible Polymer Powders Business to Celanese

Editor: Ahlam Rais

Under the deal, Celanese is expected to acquire all of Nouryon’s global production facilities across Europe and Asia that deal in redispersible polymer powder. Celanese will also take over all the products under the Elotex portfolio along with all customer agreements and technology.

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The acquisition marks the critical step in Celanese’s Acetyl Core derivatisation strategy and supports continued growth of the VAE emulsions business.
The acquisition marks the critical step in Celanese’s Acetyl Core derivatisation strategy and supports continued growth of the VAE emulsions business.
(Source: Deposit Photos)

Amsterdam/The Netherlands – Celanese Corporation and Nouryon have recently announced that they have signed an agreement for Celanese to acquire Nouryon’s redispersible polymer powders business offered under the Elotex brand (Elotex business). As part of the acquisition, Celanese will acquire all of Nouryon’s global production facilities for redispersible polymer powders across Europe and Asia, all products under the Elotex portfolio, as well as all customer agreements, technology and commercial facilities globally.

“By acquiring Elotex, Celanese will have direct access to relatively fast-growing applications and a customer base that is complementary to our emulsions business. The acquisition offers additional flexibility and downstream growth optionality through derivatisation, both of which are vital to unlock value under our unique global acetyl chain business model,” said Todd Elliott, senior vice president, Acetyls. “With this acquisition, Celanese will extend its global leadership position in the VAE emulsions space and continue to support our customers in construction and building materials, where Celanese is already focusing on significant product, solution and customer development efforts.”

“I want to thank our Elotex employees and our loyal customer base for their contribution in building this business,” said Charlie Shaver, Chairman and CEO of Nouryon. “It is very well positioned for growth and I strongly believe that it will prosper under the new ownership and continue to meet and exceed customer expectations in this market by providing industry leading products and solutions.”

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Elotex is one of the world’s leading manufacturers of redispersible polymer powders for the following product applications:

• self-leveling flooring and wall texturing smoothing/painting

• exterior thermal insulation composite systems (Etics) which provide exterior walls with an insulated and waterproof surface, applied as a topcoat by trowel or spraying

• cement tile adhesives and grouts for floor and wall tiles, mosaic and flat natural stone on dimensionally stable sub floors

• gypsum plaster and joint fillers, polymer binding systems, and cement and time-based renders

Celanese expects to integrate Elotex’s redispersible polymer powder product portfolio and production facilities into its global acetyl chain to further meet global product demand. Elotex has production facilities in Europe and China that include Frankfurt, Germany; Geleen, Netherlands; Moosleerau, Switzerland; and Shanghai, China. Elotex’s manufacturing facilities in Frankfurt and Geleen are co-located and operationally integrated with Celanese emulsions assets at these locations. Elotex has its global headquarters, R&D and Technical Services functions located in Sempach, Switzerland.

The parties expect to complete the transaction in the second quarter of 2020, subject to customary closing conditions, regulatory approvals and subject to completion of the works council process. Until closing, Celanese and Elotex will continue to operate as independent businesses.