Company Transformation Dystar Moves Production to Asia
Dystar continues its transformation process, moving production operations from Germany to Asia. With a further commitment on the Asian markets, the company expects to grow during a potentially unstable 2012.
Singapore – Dystar completes the transfer of its production facilities to Asia: The Singapore based company, originally founded as a joint venture of German BASF, Hoechst and Mitsubishi of Japan, has exited its facilities in Germany in favour of operations in China, India, Indonesia and Japan. Company officials announced first profits from this development: The firms realigned sales and distribution channel in China has achieved higher-than-expected returns in its first months of operation, speakers said.
This transformation is accompanied by the launch of new products and services as well as the company's first global sustainability reporting project. A new a liaison office in Bangladesh and a global auxiliary competence center in Thailand underline Dystars commitment to these emerging markets. A series of international co–operations both in Asia and Europe helped to improve performance and portfolio. Although the company expects 2012 to be another year of global financial instability, it has announced the release of further new products and series.