Rubber Production

World's Biggest Nd–PBR Rubber Facility in Singapore Underway

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Study Revealed Singapore to Be Favoured Location

The location was chosen after a feasibility study to evaluate potential locations for the plant in Asia pointed out Singapore due to its good raw materials supply, infrastructure, skilled workforce, large sea port and close proximity to key customers in the booming Asian region, Lanxess announced.

New Nd–PBR Rubber Plant Meets Strong Demand for “Green Tires”

The German based speciality chemicals company is a leading producers of so called “Green Tires” – a fast growing sector in the tire industry, with an annual global growth rate of about 10 percent. Growth is even more pronounced in Asia at 14 percent per year.

The demand is further driven by the global megatrend towards more mobility, most distinctively in Asia and Latin America, where an emerging middle class becomes more affluent. In addition, demand will be accelerated by tire labeling being introduced around the world, Lanxess expects.

Tire Labelling to Become Mandatory in the EU

In the European Union, tire labelling will become mandatory by November 2012 with tires being graded from A to G according to their fuel efficiency and wet grip. Rolling noise is also measured. Therefore, the new legislation provides more transparency for consumers by highlighting the added value of “Green Tires”.

Japan and South Korea were the first countries in the world to introduce a tire label system. After a voluntary label was introduced in Japan in January 2010, South Korea launched its voluntary labeling in November 2011 and will introduce a mandatory label at the end of 2012. Other countries like Brazil, the USA and China are expected to follow in the coming years.

“It is more than fitting that today’s Nd-PBR announcement falls in our company’s Year of ‘Green Mobility’,” added Heitmann. “It is our company’s focus on innovation and technology that makes it possible to reduce rolling resistance in tires and thus fuel consumption. This is good news for the consumer and the environment.”

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