Thyssenkrupp to Put Stronger Focus on Customers

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The business area Industrial Solutions of the Thyssenkrupp Group is a world leader for engineering, construction and service in the field of industrial plant and systems. Already in 2014, it has taken an important step towards a unified brand appearance by integrating the formerly separate engineering companies Uhde, Polysius and Fördertechnik. With more than 19,000 employees and around 6.3 billion euros in sales the business area essentially comprises three operating companies with a clear customer focus:

• As one of the world’s leading engineering specialists Thyssenkrupp Industrial Solutions offers a comprehensive portfolio of chemical, coking, refinery, cement and other industrial plants as well as equipment for open-cast mining, ore processing and transshipment, and associated services.

• Thyssenkrupp Marine Systems is the leading global system supplier for submarines and surface vessels.

• Thyssenkrupp System Engineering is an important system partner to our customers in the automotive, aerospace and battery industries, optimizing their value added chain and strengthening their efficiency.

“The new brand does not mean that we have reached the end of our transformation. But it is designed to give a further boost to our change process both inside and outside the company,” Hiesinger continues. That is why Thyssenkrupp will use one common brand in the future. Over 180 different brand identities currently exist side-by-side within the Group. That results in complexity and an inefficient use of resources. The single brand will create a unified image among customers and employees.

This is also underlined by the new logo. The Thyssen and Krupp signets, previously separate, now form a single element. The new slogan “engineering. tomorrow. together.” condenses the brand promise “and describes in three words who we are, what we do and how we do it,” says Wilke. The new brand deliberately represents an evolution.

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