Switzerland: Acquisition Nestlé Buys Majority Stake in Natural Foods Company Terrafertil
Nestlé completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities.
Vevey/Switzerland — With this new investment, the company intends to position itself as a leader in the plant-food based segment in Zone Americas. Laurent Freixe, CEO of Nestlé Zone Americas said that consumers these days were increasingly looking for organic and natural food with high nutrient content. This investment would allow Nestlé to strengthen its presence in fast-growing categories such as healthy plant-based foods, beverages and snacks.
Terrafertil collaborates with small growers and local communities in Colombia and Ecuador to hand pick and dry the goldenberries. This year, through its flagship brands Nature's Heart and Essential Living Foods, Terrafertil aims to grow and expand its portfolio of healthy beverages, healthy snacks, organic superfoods and culinary specialities.
Terrafertil was founded in 2005 in Ecuador by five entrepreneurs on the idea of marketing unique products from Latin America worldwide. Since then, it has expanded its presence in the United States, Mexico, Colombia, Ecuador, Peru, Chile, and the United Kingdom. It is also present in 17 other markets through strategic third party alliances. The company continues to operate independently and will be managed by two of its three founding brothers, David and Raul Bermeo.