Mexico: Management Strategy Mexichem Unveils Company’s New Name
Mexichem has recently announced that it has changed its name to Orbia. The company has also introduced its new innovative logo concept – the Impact Mark which aims to measure the firm’s progress against six factors related to people, planet, and profit.
Boston/USA – Mexichem, a global leader in specialty products and innovative solutions, has reached the next milestone in its human-centered transformation, unveiling its new corporate name, Orbia, and its commitment to purpose: to advance life around the world. Alongside the new purpose-driven approach, Orbia introduces an innovative new logo concept, the Impact Mark. This reflects a year-long process to transform the company into a future-fit, human-centered organisation, while elevating the work its five global business groups are doing to address the challenges that define how people live and thrive today and in the future.
Orbia's new name and long-term business strategy position the company to respond to global opportunities to ensure food security, reduce water scarcity, reinvent the future of cities and homes. It will also connect communities around the world to global data infrastructure, and expand access to health and wellness with advanced materials through innovation and customer-centricity, elevating the company's ongoing commitment to improving quality of life for people and communities around the world. Chemicals, mining, and manufacturing will continue to be important parts of Orbia's overall business, but the name change reflects a broader, more inclusive expression of the company's global impact.
Orbia is also creating the Impact Mark – an ever-changing measure of the company's adherence to long-term financial health, environmental sustainability, and social progress. Plotted on a circular grid, the Impact Mark measures progress against six factors related to people, planet, and profit. It will be updated each year to reflect the latest data, demonstrating progress toward the company's ambitious goals over time.
"Orbia is taking a long-term approach to expressing the growth of our company against our impact on people, planet, and profit," said Daniel Martínez-Valle, CEO of Orbia. "Our strategy focuses on organic growth, driven by a strong customer focus, and maximising ROIC. We believe that as we continue to evolve our company, we will create incredible value for our investors, our customers, and the communities around us while inspiring others to do the same."