Lanxess Celabrates Groundbreaking for Nd–PBR Plant in Singapore

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LANXESS AG

So called 'Green Tires are currently the fastest growing sector in the tire industry, with an annual global growth rate of about 10 percent. Growth is even more pronounced in Asia at 13 percent per year, lanxess states. Demand is being driven by the megatrend mobility, above all in the regions of Asia and Latin America, as the middle class there becomes more affluent. In addition, demand will be accelerated by tire labeling being introduced around the world.

Tire Labelling in Europe Underway

November 2012 will see the launch of mandatory tire labeling in the European Union (EU). Tires will be graded from A to G according to their fuel efficiency and wet grip. Rolling noise is also measured. Therefore, the new legislation provides more transparency for consumers by highlighting the added value of “Green Tires”. According to TU Munich, the market share of class A and B tires in the EU is expected to reach 20-30 percent in 2017 and then jump to 70-80 percent in 2022.

Tire Regulations in Japan, Korea and Brazil

Japan and South Korea were the first countries in the world to introduce a label system. After a voluntary tire label was introduced in Japan in January 2010, South Korea launched its voluntary labeling in November 2011 and will introduce a mandatory label in December 2012. Other countries like Brazil, the USA and China are expected to follow in the coming years.

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