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Yokogawa Users Meeting Fresh Breeze at Yokogawa: How Industry 4.0 Changes the Face of the Japanese Automation Experts

| Author: Gerd Kielburger

Faster, more flexible and customer oriented – this is how the Japanese process automation company Yokogawa wants to position itself in the market in the future. The new business slogan ‘Co-innovating tomorrow’ describes the change – it is supposed to show new products and services.

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It is supposed to be faster and more flexible. In the 8th user meeting of Yokogawa in Budpaest it was all about transformation, new business models as well as new products and services.
It is supposed to be faster and more flexible. In the 8th user meeting of Yokogawa in Budpaest it was all about transformation, new business models as well as new products and services.
(Source: Lighthouse Productions / Dirk Verwoerd)

Self-knowledge is the beginning of every change. At Yokogawa this came off self-critically: They had excellent products and solutions but in all the development times were too long and the developers were obsessed with detail, reckoned Satoru Kurosu, Vice President of Yokogawa on the 8th EMEA-user meeting in Budapest and promised a change for the better to the numerous customers who were present there.

No more working in isolation, instead listening to the customers and in all being more flexible and fast in the market. Thorough knowledge of customer processes and technologies should put Yokogawa in a position to offer complete solutions along the value chain and the life cycle.

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The good news was popular with the users in any case. In the discussion rounds it was said that in times of volatile economic market conditions and accelerated change processes due to Industry 4.0, quickly adapting to the customers is an advantage.

A Fresh Wind at

There is no doubt that fresh wind is blowing at this process automation company which is over 100 years old. This can be seen from the purchase of two companies Industrial Evolution (Knowlegde) and KBC Advanced Technologies, a British company which is aimed at strategic planning (ERP) and is doing well in the oil and gas business. Both the acquisitions have deepened and widened the portfolio simultaneously: New opportunities and business models are coming up.

Example: Industrial Evolution, the leading provider of security relevant, cloud based data services gives Yokogawa the opportunity to go through all the possible ideas and customer requests with the user on site with a kind of a tool box and to be able to offer solutions fast. In this way long development times will be a thing of the past.

New Coriolis Platform

Currently the company is in the middle of a transition phase which began in 2015 and is supposed to be completed in 2017. They are already starting to bear fruit. As a classic example for reduced development times, the Yokogawa managers presented the new Rotamass product portfolio “Total Insight” in Budapest.

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