USA: Management Plan Dow Dupont’s ‘Corteva Agriscience’ Declares New Multi-Brand Seed Strategy
The plan aims at strengthening the seed brands along with expanding its portfolio to better serve the customers.
Delaware/USA – Corteva Agriscience, Agriculture Division of Dow Dupont has recently announced its new, focused multi-channel, multi-brand seed strategy for the U.S. The plan will expand access to the company’s genetics, technology and traits across various agriculture distribution channels including agency, direct, retail, distribution and licensing.
Corteva Agriscience will go to market through five regional corn and soybean seed brands in the U.S., including Dairyland Seed, Hoegemeyer, NuTech, Seed Consultants and Terral. Each will have a strengthened and expanded portfolio to serve the brand’s respective customers. Brodbeck, Curry, Doebler’s, Pfister and Prairie Brand will be combined with the five regional seed brands.
Pioneer will remain the company’s global flagship seed brand with an industry leading, unique product portfolio and agency route-to-market approach. The U.S. retail channel will be served primarily by Mycogen and Terral. The company will maintain the Ag Venture independent network of regional seed companies and will continue to sell cotton seed through its Phyto Gen brand and alfalfa through Alforex.
The Dow Dupont merger, which closed in 2017, resulted in more than a dozen seed brands in the U.S. that sell Corteva Agriscience corn and soybean seed, genetics or traits.
The majority of employees and dealers who supported Brodbeck, Curry, Doebler’s, Pfister and Prairie Brand will be offered positions or dealerships in the new structure. Popular products from these brands will continue to be available through the regional seed brands.
The Corteva Agriscience innovation pipeline will enable expanded technology and genetic access to the industry through a growing licensing and distribution business to independent seed companies. Current U.S. agreements will remain in place.