'Can' You Chill? Self-Chilled is the Major Trend in Beverage Packaging!

Related Vendors

TURCK GmbH

TRM Filter d.o.o.

Angst+Pfister AG

Since the technology is patented, the one aspect that manufacturers across the globe will monitor would be the quantum of energy used in the environment friendly vegetable extract in the heat exchange unit to bring about the cooling effect. A similar self-chill feature was in discussion two decades back, when Pepsi took a similar initiative in 1998. However, it was forced to back out due to the potential environmental threats that its invention would bring about then and consequently incurred financial losses.

Revolutionizing the Beverage Industry

In 2006, Crown Holdings and Tempra, launched the ‘Instant cool Can’, which was claimed to be environmentally safe and effective in its cooling function. However, the product failed to take off, due to challenges such as the size of the can which failed to accommodate the cooling system.

With multiple challenges looming over beverage metal cans, it is expected that both breweries and metal can convertors alike in the next five years would resort to innovation in cans to stir further interest in the segment. The success of the West Coast Chill energy drink can foster this interest among brand owners looking to uniquely position their products.

Thermohromic Cans and Other Trends in F&B

Coors light gained high popularity with its thermochromic cans, that changed color when the can is cold, and helped position the brand to be identified with ‘cool’ and ‘ice’. Coca Cola also tested a similar product, however in plastic bottles in 2009 across multiple cities. The PET bottled Sprite, rendered an automatic cooling of the

product when the cap is twisted. So far, the likelihood of such an innovation penetrating mass segments of Coke and Pepsi looks meager. However, the developments in this space cannot be written off altogether.

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