'Can' You Chill? Self-Chilled is the Major Trend in Beverage Packaging!

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Market Stats: Beverages Rule the Metal Cans Market

Breaking into the market, 80 per cent of the US $46 billion metal cans market is attributed to beverages. The global beverage market is expected a CAGR of around 4 per cent in 2014–2019, while metal cans have an expected CAGR of 3 per cent in the same period.

A considerable portion of beverage growth is likely to erode into alternative package formats especially plastic bottles in the take away segment. Paperboard cans are also gradually making its way into beverages, in certain niche segments.

The major reasons for this slowdown are:

• Increasing raw material costs in metal cans

• Growing consolidations in supply base

• Lack of significant product innovations

• Sustainability concerns

• Green innovation

Joseph Company’s new invention, might package the incentive to go on with metal cans, in spite of the challenges faced by the segment. The Chill Can also facilitates a smooth transition from traditional cans to self-chilled formats, with minimum changes in the product look. The heat exchange unit, an inherent part of the cooling system of the self-chilling can, can be accommodated in standard can sizes.

With the pressure on sustainability growing across the globe, a can with a ‘self-chill’ feature could be a saving grace for both brand owners and retailers. Around 50 per cent of the energy expense in any typical grocery store is attributed to refrigeration. The potential emission savings in this regard is significant, as the self-chill can eliminates the refrigeration in the store shelf.

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