Germany: Digitalization
C4 Connect Platform for Digital Chemistry Business
| Editor: Alexander Stark
Representatives of Evonik's Performance Intermediates presented the outlook for C4 chemistry at the 52nd Annual Meeting of the European Petrochemical Association (EPCA). From October 7 to 10, they introduced the new C4 Connect platform. This platform extends the business model from a product-centered to a user-oriented approach, the company announced.
Essen/Germany — According to Evonik, the idea is that products alone would not offer any lasting competitive advantage. Price, quality, and availability were standard attributes on the other hand. in the companies business with customers.
Digital offers are becoming an essential building block in the company's business. Additional services, efficient processes, and simplified communications, would open up new opportunities, they announced. C4 Connect unites online platforms, data interfaces, and bidding systems and is constantly being expanded in close cooperation with the customers. The C4 Buy bidding platform was introduced at the EPCA. What’s new about the platform is the coordination of fluctuating production and demand quantities in an intuitive online tool. Customers can submit offers for quantities and thus benefit from a higher degree of transparency regarding availability.
C4 Buy complements the existing C4 Connect platform, which is available to customers 24/7. There, customers will find direct access to C4 EDI and thus the direct connection via Elemica. It is possible can view the status of the order through C4 Orders. And through the recently introduced C4 Drivosol tuner, customers can formulate their individual mixture. A special feature is that the C4 Connect platform was developed together with selected customers. One insight of these collaborations was that the company should do more to digitalize the entire supply chain — not just parts of it.
