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Ready for the Future
In the 1980s Brabender Technologie begins to expand its distribution and service network around the world. The key to the success of all international activities is the employment of local sales and service personnel to ensure access to the local culture, and who are successfully able to communicate the German parent company’s values and beliefs as well as its product and service benefits.
In 1987 existing activities in the North American market are formalized in a licensed manufacturing agreement signed with our Canadian partner, “Control & Metering”, which results ten years later in the establishment of Brabender’s first overseas subsidiary, “Brabender Technologie Inc.”, based in Toronto/Canada.
Things go quickly following the turn of the millennium: first up, the “Brabender Moscow” office in Russia is opened in 2003, then a year later “Brabender Technology (Beijing) Co., Ltd.” is established in China and another year later “Brabender Technologie Middle East” is set up in Dubai in 2005. In 2007 the most recently opened branch commences operations in Kolkata/India.
Preliminary highlight of the company development is the new “K49” corporate headquarters, which were built in the space of just one year. Horst Vohwinkel, General Manager of Brabender Technologie, explains: “The centerpiece of the new building is a new large-scale technical center that lifts our previous space restrictions and enables continuous processes to be modelled.”
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