BASF Further Develops Its Corporate Strategy

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BASF SE

Business Expansion in Emerging Markets

BASF’s sales to customers in emerging markets have almost tripled in the past 10 years and accounted for approximately one-third of total sales (excluding Oil & Gas) in 2010. In 2020, the company expects current emerging markets to contribute 45 percent to sales. Investments will boost the company’s future growth. Between 2011 and 2020, BASF plans capital expenditures of €30 billion to €35 billion. More than one-third of this amount will be invested in emerging markets. “We already have leading positions and fast growing businesses in emerging markets, and this is something we will build on,” said Bock.

A new strategic excellence program, STEP, will increase competitiveness and profitability. STEP is expected to contribute around €1 billion to earnings by the end of 2015.

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