BASF Further Develops Its Corporate Strategy

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BASF supplies products and solutions to almost all industries. Its portfolio ranges from oil and gas, classical chemical businesses and customized products to functionalized materials and solutions. “The scope of skills and know-how that we combine under one roof is what sets us apart from our competitors. These factors include our innovative strength, our broad technology basis, our operational excellence and our global access to relevant customer industries,” said Bock. “We add value as one company by combining these strengths.”

BASF’s unique Verbund system offers enormous competitive advantages. The company will further develop this sophisticated and profitable system, which extends from production and technology to customers. In addition, BASF will sharpen its focus on customer industries. Committed, well-trained employees ensure that the entire Verbund functions efficiently worldwide.

Innovations for a Sustainable Future

Innovations from the chemical industry nowadays rarely rely on the development of new chemicals. Instead, new materials and system solutions are created by combining know-how from a variety of disciplines. “Innovations of this kind require a broad portfolio, interdisciplinary cooperation and a deep understanding of our customers’ value chains. We therefore will continue to develop our portfolio in the direction of customer-focused businesses,” explained Brudermüller. In 2020, sales of €30 billion and an EBITDA of €7 billion are to be generated with products that have been on the market for less than 10 years.

Furthermore, sustainability is becoming one of the main drivers of growth and value creation. BASF’s customers want sustainable products and system solutions, and the company’s employees expect BASF to closely integrate sustainability into its day-to-day activities. “More sustainability can only be achieved through innovation – and that is where chemistry plays an essential role,” said Brudermüller. In the future, sustainability will therefore be more strongly integrated into business decisions.

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