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ACHEMA 2012 ACHEMA 2012 a Huge Success for PROCESS

| Author / Editor: Dr. Jörg Kempf / Dipl.-Medienwirt (FH) Matthias Back

The 167,000 people who came through the doors at this year’s ACHEMA in Frankfurt between the 18th and 22nd of June 2012 may not have set any visitor attendance records, but the event organizers have every reason to be more than satisfied with the proportion of international exhibitors and trade visitors.

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With a daily print run of 30,000 issues the ACHEMA Daily Team provided important news and figures to visitors at the fairground gates or in more than 100 hotels in the area.
With a daily print run of 30,000 issues the ACHEMA Daily Team provided important news and figures to visitors at the fairground gates or in more than 100 hotels in the area.
(Picture: PROCESS)

More than 5,000 trade visitors made their way to the PROCESS booth in the Hall 5.1/6.1 passage and took part in the European Soccer Championship raffle. “The rush of visitors was so great that our entire stock of 5,000 balls was gone after the third day,” reported PROCESS Editor-in-Chief and Group Publisher Gerd Kielburger. “The take-up for our trade media was huge and we were able to generate substantially more leads.”

News on all Channels

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In addition to the official ACHEMA Daily trade show newspaper with a daily circulation of 100,000 (30,000 print and 70,000 ePaper) published in collaboration with the leading US trade publication Chemical Engineering, USA, PROCESS broadcast on LiveTV from the action hotspots on the first three days of the event.

PROCESS was accessed more than 13,000 times on LiveTV during the first three days of the show alone. Three PROCESS camera teams were out simultaneously conducting interviews with experts, exhibitors and visitors on current topics and reporting from the world’s largest chemical engineering event.

The Online Team also issued daily reports in German and English in the special ACHEMA newsletters. Last but not least, together with the affiliated brands LABORPRAXIS and PharmaTEC, PROCESS gave recognition to winners of the Innovation Award in eleven categories at an official ceremony on the second day of the show.

Naturally in the wake of the mega event, PROCESS will be publishing extensive reviews of the highlights, innovations, opinions and trends on all print and online channels, both domestic and international. There is much to look forward to.

Background Information on PROCESS

The international PROCESS brand portfolio, which includes PROCESS D-A-CH, PROCESS worldwide, PROCESS China and PROCESS India, delivers business and technical application-oriented information to keep industry professionals up to date with the latest developments in the chemical, pharmaceutical and all other process engineering markets. The German-language trade magazine PROCESS, the English/Chinese versions of PROCESS worldwide, PROCESS India and PROCESS China, the industry journal PharmaTEC together with worldwide congress events, the PROCESS and PROCESS Worldwide online portals and weekly industry newsletters provide information to engineering professionals and managers in the process engineering industry. The GROAB database for large engineering projects worldwide is also part of the extensive information portfolio.

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