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SMTCL World’s Biggest Machine Tool Builder Focuses on Europe, Russia

| Editor: Eric Culp

The company looks to add market share outside of China.

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Andrew Heath (l.) said the new office and showroom in Germany indicates that SMTCL has decided to make Europe a priority.
Andrew Heath (l.) said the new office and showroom in Germany indicates that SMTCL has decided to make Europe a priority.
(Source: Culp)

Shenyang Machine Tool (SMTCL) has opened a showroom and service centre in Frankfurt, Germany, a step said to show the commitment of the world’s largest machine tool company to markets from the North Sea to the Ural Mountains.

More than 95% of the company’s turnover comes from its home market in China, but the new Frankfurt office underlines the priority it has for Europe, according to Andrew Heath, general manager of operations outside the People’s Republic. “The facility should be a clear signal that we are in the game to win.”

He said the composition of the office’s staff represents SMTCL’s intent to hire locally: nine out of the 10 employees are non-Chinese.

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