Chemical Markets Development

Trends in Chemical Markets Until 2030

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Fitting Strategies for New Scenarios

To best profit from the positive market developments in the next 20 years, chemical companies must align their strategies and business models with the new trends. To analyze the industry's possible development as well as the opportunities and challenges, Roland Berger's experts have developed three scenarios:

Global prosperity: Should the global market experience a boom, experts expect that the chemicals industry's market volume will grow to almost EUR 6 trillion by 2030. The key success factor here is the innovation of the individual companies.

Stable situation: This scenario assumes that mature markets will grow only moderately, whereas the emerging markets will really take off. The chemicals industry's global market volume in 2030 will reach EUR 5 trillion. Companies will focus on leveraging innovation in mature markets plus pushing market activities and improving efficiency in the growth regions.

Regionalized world: In this case, experts assume that the mature markets will stagnate and the emerging market will experience moderate growth. This will lead to limited R&D investments, stronger focus on costs and further regionalization of production.

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