Self-Chilled Beverage Cans – Future of the Beverage Market? – Metal cans have not taken giant leaps in terms of improving the package functionality over the past two decades, with the can looking and doing more or less the same. Nevertheless, a breakthrough came in the form of the ‘Self Chilled Beverage Can’ in 2012, launched by Joseph Company, a privately owned beverage company in the United States of America. ‘Chill Can’ as it is called, can rapidly cool the contents by 300oCC in less than three minutes.
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