India: Dairy Production ABB Invests in Stellapps Technologies to Enhance India’s Milk Production
The collaboration aims to create the maiden end-to-end dairy supply chain solutions company in the country.
India – ABB has invested in Stellapps Technologies through its venture capital unit, ABB Technology Ventures (ATV). The Series B investment round was led by Indusage Partners and included new investors Qualcomm Ventures and the Bill & Melinda Gates Foundation (through its program-related investment team in London).
Stellapps is India’s first end-to-end dairy supply chain solutions company, in use by over 750,000 farmers daily. Founded in 2011, the Bangalore-based startup is building automated tools leveraging the Internet of Things (IoT) and advanced analytics to improve milk production and quality for the country's dairy farms, collection centers and processors. This is ATV’s first investment in India.
The cornerstone of the Stellapps solution is Smart Moo, a full-featured analytics solution covering the entire value chain from milk production to farmer payments. Smart Moo can track an animal’s health and yield through a wearable sensor, measuring parameters such as milk quantity and yield, and monitor conditions under which the milk is stored, transported and distributed.
India’s 70 billion dollar dairy market is one of the largest in the world by volume and the Stellapps effort is significant because it touches so many actors in the supply chain, including the broad base of rural dairy farmers. Most of these lower-volume farmers have previously lacked actionable data to improve their operations but through the Stellapps platform, free for their use, data regarding the quality and quantity of milk, the history of production by each farmer and the fees owed to them, enables immediate feedback and peer learning opportunities to improve productivity and boost income.
Other needs in the Indian dairy industry such as improved inventory management, reducing deterioration of perishable food items, elimination of waiting times outside processing plants and better service delivery are also being addressed by the Stellapps platform.
In addition to the equity investment, Stellapps has separately initiated a strategic collaboration with ABB to create a digital offering for Indian customers to address these operational challenges. ABB is highly supportive of the work Stellapps is doing to responsibly add value to farmers large and small through education on animal care related to milk production.