Green IT – Green Chemistry 6th Conference and Exhibition of the Digital Pharma& Life Sciences Initiative – Sustainable Competitive Advantages

Governments and investors are demanding optimized carbon footprints; business partners and consumers prove to be environmentally sensitive in their buying behaviour. The chemical, pharmaceutical and life sciences industry’s answer to this: combine initiatives for minimizing energy and material consumption with measures for higher productivity.

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Microsoft Deutschland GmbH

Wiesbaden, Germany – This can be achieved by adopting modern IT solutions and cloud computing.As Microsoft and its partners demonstrated with benchmark projects at the 6th Digital Pharma& Life Sciences Conference,innovative IT integrates production management with carbon accounting, considers Green Chemistry guidelines in product design, optimizes test series in research and development and counts on consolidated and virtualized systems in operative business management. The conference took place on 22nd February 2011 at the Kurhaus Wiesbaden.

The UN Global Compact Study shows 93 percent of the CEOs that were interviewed think that sustainability is the crucial factor for business success. Moreover, the CEOs are convinced that in the next 10years sustainability will be completely linked to the core business of enterprises – within all systems and processes and spreading to all supply chains and branches.Microsoft also shares this firm conviction and sets strategic priorities on compliance and sustainability in itsvertical organization,Worldwide Manufacturing & Resources. The same applies to the initiative“Innovation Management” led by Microsoft that supports partners and clients implementing new technologies and processes for a sustainable business management globally. The focus is on cloud computing. IT solutions can be provided, data consolidated, workflows determined and compliance reporting needs can be fulfilled beyond all geographical and business boundaries in a scaleable, cost-efficient and fast manner by implementing cloud structures. For instance, SQL Azure simplifies the co-operation between scientists by integrating “scientific computing”and, as a result,even widely spread research teams have consistent data at their disposal, can use high-performance computing resources via cloud computing or integrate scientific special applications in the infrastructure and provide role-based access.

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