Increasing opportunities for the food and beverage sector

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PROCESS: The 12th five year plan has set aside monies amounting to `2,800 crore for infrastructure development activities such as setting up of mega food parks, integrated cold chains and abattoirs. What according to you are the challenges currently being faced in the set up of food parks? And once set up, how will they affect the growth of the Indian food and beverage industry?

KHAMBATTA: The biggest challenge setting up of food park infrastructure is the procurement of multiple licenses and registrations. Investments alone are not important, procuring permissions, licenses are equally important for which the need of the hour is a single window clearance system and not a courier centre.

To elaborate further, it is also of utmost necessity that a constitutionally created body be in place that can give approvals in a given time frame at one go to the promoter. Apart from this there are hosts of issues that raise challenges with respect to land, which is killing all infrastructure projects, and the same is not properly addressed by the government.

PROCESS: According to a recent survey, the Indian non-alcoholic beverages market is currently growing at 15 per cent year-on-year. Your company has been a leader in the Indian market for years now. What is the mantra behind your company being on the top of its game?

KHAMBATTA: It is important to constantly keep evolving. Basking in previous glory will not help you in the future. It is important to be competitive; this ensures that you are always thinking of new ways to grow and improve.

Product development, innovation, continued entrepreneurship, HR policies, growing and nurturing talent are all aspects that need to be looked at constantly. Also, an unrelenting awareness of the target audience and customers’ needs and likes has to be present. And lastly, it is necessary to try and ensure that end products manufactured are best in quality and delights the customer.

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