Packaging Creating a ‘Green by Default’ Agenda for Packaging

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How long does it take for something groundbreaking to become business-as-usual? At what point do those nice-to-haves become the norm? How exactly does it happen? And, perhaps most importantly of all, how do you keep progressing after what was once exceptional becomes the default? The promise of a ‘sustainable future’ creates many questions – questions that can only be answered with collaboration.

Some of the more experienced readers of this article may remember when the mobile phone you may well be reading on wouldn’t have been able to send text messages, much less access the internet. When the first texts started pinging between chunky plastic bricks in the early nineties, it must have been hard to imagine a future where even the most rudimentary of mobile phones on the market would be able to send not just text, but photos and videos to people on the other side of the planet. But that future is now our present, and that once-remarkable innovation is now quaintly ordinary.

Packaging is at the beginning of a transformation that is equally as fundamental – a green transformation. However, these kinds of changes don’t just happen on their own, they must be driven by industry innovation and shared learning.