Celanese to Use CCU Technology for Developing Sustainable Paint Solutions

Circular Economy Celanese to Use CCU Technology for Developing Sustainable Paint Solutions

2025-01-10 Source: Press release Celanese Corporation 2 min Reading Time

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Celanese has collaborated with Cloverdale Paint to produce sustainable paint solutions with the help of its carbon capture and utilization technology. This move is expected to promote a circular economy as well as reduce carbon emissions.

Celanese has commercialised an approach for converting waste emissions into renewable feedstocks through CCU.(Source: Pixabay) — Celanese has commercialised an approach for converting waste emissions into renewable feedstocks through CCU.
(Source: Pixabay)

Texas/USA – Cloverdale Paint has announced a partnership with Celanese Corporation that will leverage its carbon capture and utilization (CCU) technology to provide Cloverdale Paint with new to market sustainable paint solutions.

Celanese has commercialized an approach for converting waste emissions into renewable feedstocks through CCU. The technology takes industrial CO2 emissions that would otherwise be emitted into the atmosphere and applies hydrogen to chemically convert the captured CO2 into a methanol building block which makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints. This process reduces input fossil fuels, promotes a circular economy, and significantly reduces carbon emissions compared to traditional processes. CCU and fossil-fuel based feedstocks are commingled but accurately tracked through mass balance accounting, fostering transparency and accountability around sustainable content.

Cloverdale Paint’s collaboration with Celanese leverages both companies’ commitments to sustainability and innovation. Broadly, this collaboration is expected to utilize more than 1 million pounds of CO2 emissions per year in products Cloverdale Paint manufactures.

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“Our Green Guarantee showcases our commitment to a greener economy and environmental accountability through utilizing sustainable materials, optimizing processes to minimize waste, and reducing our carbon footprint throughout every phase of the company’s operations,” said Darrin Noble, president and chief operating officer, Cloverdale Paint. “Our coatings are formulated not only for performance and longevity but also with a steadfast focus on sustainability, ensuring they actively contribute to environmental conservation. We uphold the highest environmental standards while delivering exceptional products that enable environmentally responsible choices. Partnering with Celanese is a significant step forward not just for Cloverdale Paint, but the paint industry as a whole.”

“We are pleased to collaborate with Cloverdale Paint and harness the power of CCU to accelerate low-carbon options across an industry that plays a critical role in everyday life,” said Kevin Norfleet, global sustainability director, Acetyls, Celanese. “This illustrates just one example of the potential opportunity from CCU as a strong option to reduce the carbon footprint of products while also creating a more circular economy.”

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