Interview “Celanese has embarked on an accelerated digitalization journey to develop manufacturing ‘Plants of the Future’.”

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Kevin Norfleet, Global Sustainability Director, Acetyls at Celanese shares his views about the company’s mega CCU project, which is also claimed to be one of the world’s largest carbon capture utilization facilities, the current market scenario for CCU as well as the benefits of using of Gen AI in plant operations and maintenance.

The chemical industry is a hard-to-abate sector. How can Celanese help industry players to achieve their net zero emission targets?

Kevin Norfleet: Decarbonization is a big challenge for the hard-to-abate sector and there are no silver bullets. We think our CCU project—one of the world’s largest carbon capture utilization facilities in Texas, USA—is a step towards building awareness of CCU as an option, both for chemical producers and downstream manufacturers who could use materials made from CCU to meet their own goals. CCU has the potential to be very compelling for certain products, particularly methanol derived chemistries.