Bayer in Japan Bayer Plans Continued Growth in Japan

Editor: Marion Henig

The Bayer Group plans to expand its business in Japan – despite the difficult conditions following the earthquake and tsunami disaster – and continue to grow sales in the coming years.

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Bayer Sees a Positive Development in Japan – Despite Earthquake and Tsunami. (Picture: Wikipedia)
Bayer Sees a Positive Development in Japan – Despite Earthquake and Tsunami. (Picture: Wikipedia)

Tokio, Japan – "Japan has been and continues to be one of the world’s most attractive markets for Bayer," said Dr. Marijn Dekkers, Chairman of the Board of Management, at a news conference held Wednesday to mark the centennial of Bayer's Japanese subsidiary.

In the first six months of 2011, Bayer had sales of more than EUR 1 billion in Japan – a year-on-year increase of 4.6 percent after adjusting for currency and portfolio effects. Sales for the full year 2010 came to nearly EUR 2 billion. Dekkers predicted further growth in light of the dynamic market environment: "Over the next five years we plan to grow by an average of about 6 percent a year – after adjusting for currency and portfolio effects – and raise sales to around EUR 2.4 billion by 2015." He also said spending on research and development in Japan is to continue at a high level, totaling more than EUR 500 million over the same period.

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