Revolutionary Technology Augmented Reality Enters the Pharma Space

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Digital transformation has started transforming industries like never before and the pharmaceutical industry is no exception to this. The Augmented Reality technology is slowly picking up pace within this sector. Be it drug discovery and development, training of young researchers and healthcare professionals or demonstration of drugs, the interactive and real-time AR technology platform is capable of enhancing each of these segments.

Classic movies such as Robocop, Terminator, Predator, Top Gun, Iron Man and Avatar have one thing in common and that’s Augmented Reality (AR). All the lead actors of these movies offer a glimpse of what AR is capable of achieving. Today, there’s so much hype around this innovative and next-gen technology but what exactly is this technology? And how does it operate?

Here’s the answer: Augmented Reality is an interactive experience in which computer-generated content is superimposed on the real-environment in real time. The technology can be used via head-mounted displays, smart glasses, and handheld devices. Cameras, sensors, software etc. are embedded in these solutions to provide varied information in detail to end-users.