Mar 1, 2020
WEKA AG expands its market presence in India
In mid-January 2020 the local licensed production with Toshniwal, which had been built up over months, was successfully audited and the certificate for full WEKA licensed production in India was issued. WEKA's goal of penetrating the Indian market together with Toshniwal at the beginning of 2020 and to be able to stand out from the competition with Swiss Quality know-how was thus achieved.
After the signing of the license agreement in April 2019, a five-member delegation visited the WEKA headquarter in Switzerland for an intensive manufacturing training. In parallel, a training of the sales and marketing team took place. The know-how gained was used to set up their own local production of WEKA visual level indicators in Chennai. Machines were purchased and first experiences with the production of WEKA products were gained.
The decision to set up a local licensed production was based on the first joint sales successes which resulted from the previously concluded sales partnership. WEKA, as a manufacturer of instruments for level measurement, cryogenic components and special valves, has been active in India for a long time. Some years ago, WEKA decided to intensify its activities in the Indian market. In order to be able to successfully work and further expand such distant markets, a strong cooperation with a local partner had to be established. After a two-year search and evaluation phase, a sales partnership with the professional, family-owned company Toshniwal in Chennai (Madras) in southern India was concluded at the beginning of 2018.
Toshniwal is a manufacturer of powder mixers and flow meters based on the oval wheel principle (Bopp & Reuther) as well as a representative for vacuum pumps. They are familiar with European manufacturing methods and standards and have the necessary infrastructure, performance and reputation in the Indian market. The sales organisation with its own branches in almost all major Indian cities ensures professional support for Indian customers.