Editorial PROCESS WORLDWIDE 3/2013 The Sky’s the Limit!
Are you ready for take-off? While Boeing’s bird of pride, the mighty 787 ‘Dreamliner’ becomes more of a nightmare for the American aerospace giant, it’s nevertheless a good example of a project that might be just a little over-ambitious …
“We used to marvel about the aerospace industry,” I overheard recently during a conference. “These fellas always build their planes in such a way that all parts were easily accessible. By doing so, a groundcrew of only a handful can overhaul a huge plane even if the bird is on the ground only for a few hours.” Well, while plane-builders and their highflying dreams are currently facing more than enough problems of their own, it’s nevertheless an interesting observation: Perhaps it’s not always the best solution to make something as smooth and as tight as possible. Sometimes, it is cleverer to leave some room for changes, adjustments and modifications -- the extra time spend beforehand will pay back during the next revamp -- promise.
Doing so should become our preflight checklist. Building a plant is one thing, but be assured -- once the whole thing is standing, someone will ask for changes. Don’t be afraid of turbulences: If your plant is easily accessible, flexible and well documented it will surely fly -- just likes Lanxess’ latest investment in Singapore. The specialty chemicals expert just brought a jumbo-sized butyl rubber plant for € 400 million on the runway -- and we saw it take off. Lanxess expects the demand for polymers to soar sky-high as long as the megatrend mobility continues its growth in Asia. And Singapore, halfway between China and India, might just be the spot to cash in on the trend.
You see, choosing the right location for a new production site can become the afterburner for any company that says ‘the sky’s the limit’. Therefore, we also take a closer look at one of the major growth markets: the Middle East. So, why not swap your freshly grounded jetliner for magic carpet and join us for trip to Arabia? Bahrain, the self-proclaimed ‘Gate to the Gulf’ should be good starting point. But also the Kizad industrial zone in Abu Dhabi offers fabulous perspectives. We love to welcome you on board!