Italy: Meat and Fish Processing Strategic Committee Meeting for Meat-Tech 2018 Defines Major Objectives
The first meeting of the Meat-Tech 2018 the Strategic Policy Committee was attended by producers of processing and packaging technologies, ingredients, equipment, materials for the meat industry, trade associations and producers of cold cuts and fresh meat.
Milan/Italy — The goal of the meeting was to jointly plan the event in close collaboration with the organisers and ensure that the event will meet the needs of the meat and fish processing and marketing industry. Meat-Tech 2018 is organised by Ipack-Ima and will take place in Milan from June 1 to May 29, 2018.
The working group formed on February 15 agreed on the strategies of the exhibition, which aims to establish itself as a unique national and international point of reference for the sector and agreed on the activities and countries on which to concentrate the show’s promotional efforts. To this end, Meat-Tech and Ipack-Ima will take part in 43 exhibitions and the organizers plan a communication campaign extending across 120 magazines and websites, partnerships with 300 international associations, intense activity on social media and sales networks as well as direct promotion in 40 countries worldwide. The committee also began planning events and new exhibition sections capable of attracting the attention of Italian and international buyers. This include important topics of the cooling chain and innovative equipment, which are important for both producers and the retail sector.
Due to the joint scheduling with other events in the Innovation Alliance, buyers will be able to explore a wide range of technological solutions including production, materials, packaging, ingredients, complementary products, secondary packaging systems, labelling and logistics. The exhibition has covers 140,000 m2 in 18 halls in the Milan exhibition centre.