Micro Technologies

Small is Beautiful: New Ways for Industrial Imaging Technologies

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In addition to this, another highlight of the series is that for the first time, one can upgrade the software from ID reading to full machine vision. This means that one does not have to buy a separate unit – despite a licensing up charge, it will be still more efficient than buying a whole new product.

On the ID side, the company has also introduced a new software interface ‘WebLink.’ This is an innovative web browser based interface which significantly improves the user experience. With this software, the set up time is reduced from hours to a few minutes.

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The India Connect

The company began its journey in India in 2011 and since then it has witnessed numerous business opportunities. Summerville says, “There are many international companies that are setting up contract manufacturing facilities in India. This used to be the domain of China but now it is taking place in India. We are a big supplier of machine vision products and code readers to the contract assembly market, hence, we see it as a great opportunity for us.”

Microscan is targeting machine builders and automation equipment suppliers to use their technology to make their machines more capable, productive and cost effective for their customers.

Regional Sales Director, Asia Pacific, Microscan Systems, Ng Eu-Gene opines, “The machine builder industry in India plays an important role in manufacturing machines not only for the domestic market but for the export market as well. Hence, this industry plays a significant role in our overall business in India.” With numerous business opportunities in the pipeline, Summerville shares, “The Indian market is receptive to our products and we are very bullish on the Indian market.”

Future Prospects

The government’s ‘Make in India’ initiative is sure to bring further growth to the manufacturing industry in the coming years and Microscan is already betting big on the Indian market. Summerville concludes, “We see India as a growth opportunity for a business like us. We expect to see a growth rate of 20–40 per cent for the next five years and significant growth even beyond that. I would expect India to be in the top five countries in the next 10 years in terms of sales revenues for Microscan.” With these estimated growth figures, the Indian market is surely poised for growth!

* The author is Associate Editor of Vogel Business Media India

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