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Anti–Counterfeiting Technology Sales for Anti–Counterfeiting Packaging Technology

Editor: Dominik Stephan

Product counterfeiting is a serious problem for the pharmaceutical industry. A study by the World Health Organization (WHO) revealed that even in Europe and the US 10% of all pharmaceuticals are counterfeits. A new study by American BCC Research attests anti-counterfeiting technologies rising sales volumes.

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A new survey by BCC Research expects rising sales of anti-counterfeiting technologies. (Picture: BCC Research)
A new survey by BCC Research expects rising sales of anti-counterfeiting technologies. (Picture: BCC Research)

According to researches by BCC Research, the global sales of anti-counterfeiting packaging technologies was worth US $ 64 billion in 2010. With an expected five-year compound annual growth rate (CAGR) of 3%, that value is projected to be $74.2 billion in 2015. Basically the attempts of the packaging industry to fight counterfeiting fall into two categories: track and trace and authentication technologies. Track and trace technologies made up for sales of US $31.7 billion in 2010, with expected sales of US $ 36.5 billion in 2015, yielding a CAGR of 2.9%. Sales of authentication technologies accumulated to a total of US $ 32.4 billion in 2010 and should reach a value of US $ 37.7 billion in 2015, given a CAGR of 3.1%.

The fight against pharmaceuticals counterfeits with advanced packaging and serialisation technology was also an issue addressed at this year's Interpack trade-fair.

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