Customized Product Development Paving the Way for Product Concepts via Sophisticated Stage–Gates
The market, customers and consumers expect pharmaceutical packaging to be increasingly innovative, customized, efficient and safe. To fulfill these high expectations, Sanner focuses on a holistic product engineering approach. Packaging specialists fully document each stage of the process and carry out risk assessments, so that new product ideas, production techniques and materials can be implemented and successfully launched on the market.
Sanner, based in Bensheim, Germany, manufactures standard and customized packaging solutions for pharmaceutical companies worldwide. Customers depend on the company’s high quality and reliable delivery, and also appreciate the technical know-how that enables the packaging expert to quickly develop innovative packaging concepts in line with market requirements.
A special product engineering approach for both in-house and customer solutions serves as the basis for successful development. “Our product development is a holistic process along the entire supply chain—from the initial idea and implementation through to filling,” states Head of Engineering, Sanner, Dominik Braun.
“From the outset, we take into account more than just the customer’s requirements. The packaging solution’s suitability for series production also plays a crucial role, along with its functionality and convenience for the consumer.”
Stage–Gate Model for Market–Ready Products
Special attention is paid to design development, risk assessment and thorough documentation of each development stage. The company relies on their own stage-gate model, which divides each development project into multiple phases and ‘gates’. For instance, a product idea is first analyzed for technical and commercial feasibility, before it is passed on to development and prepared for production and subsequent market launch.
“During the gate reviews after each phase, we use predefined criteria to determine whether or not the project can be successfully completed,” says Brown explaining the basic elements of the model. Head of Sales and Engineering, Sanner, Sven Lang, adds, “The special strength of this process model lies in the fact that we can focus our attention on the individual phases and determine whether or not the objectives have been achieved.”
Asuring Precise Pipette Feeding
Concrete examples demonstrate the efficient product development process. At the end of 2008, a leading provider in the eye care segment commissioned the company to develop an innovative pipette bar. Instead of the standard five pipettes, the bar needed to have twice as many pipettes with the same filling volume, without significantly changing the outer dimensions. Each pipette required an additional printable surface. At the same time, it was important to ensure that the pipettes could be precisely fed into the filling system.