Drink Technology India Packaging and Beverage Under One Roof

Editor: Dominik Stephan

The trade fair duo drink technology India and International PackTech India were extremely successful with a visitor increase of 37 per cent. Held from September 25–27, 2014, around 10,250 trade visitors came to the Bombay Convention & Exhibition Centre, Mumbai to obtain information about solutions for the international packaging, package printing, processing, beverage and food industries.

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Business discussions held between visitors and exhibitors
Business discussions held between visitors and exhibitors
(Picture: Messe München International)

Drink technology India (dti) 2014 and International PackTech India 2014 already took place for the third time together under one roof. A total of 230 exhibitors presented their products over the three-day trade fair; 119 of which exhibited at drink technology India, which experienced an increase of approximately 20 per cent in its number of exhibitors and occupied net area. The area of food processing was represented at drink technology India for the first time and is to be expanded further in the future at both shows.

The trade fair duo again confirmed its reputation as a business platform that provides customized solutions for the India market. A striking feature this time was that the stand presentations of the exhibitors were in part substantially more extravagant than in the past years. The picture on the trade fair grounds was characterized by intensive technical discussions at trade fair stands with lots of visitors.

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Organizers’ Point of View

The organizers, Messe München International (MMI) and its subsidiary MMI India for drink technology India as well as Messe Düsseldorf and its Indian subsidiary for International PackTech India, also drew a most positive balance. “We have achieved a completely new level with this result,” declared Deputy Chief Executive Officer, Messe München International, Dr Reinhard Pfeiffer. “Following three joint events, drink technology India and International PackTech India have finally become established in the Indian market.”

For MMI India, the official organizer of drink technology India, its Deputy CEO, Bhupinder Singh stated, “We will make continuous efforts to make this exhibition much stronger in the future editions, which will mutually benefit our exhibitors, visitors and the industry.” CEO, Messe Düsseldorf, Werner M Dornscheidt underlined, “Companies meet well prepared customers here who are ready to invest. Exhibiting companies reported very concrete business negotiations. The visitors put up with long travel distances in part to experience new technologies demonstrated live by international and domestic suppliers at this trade fair. The very positive result of the trade fair duo makes us optimistic for the future.”

Expectations Exceeded – Investment Projects Underway

German Engineering Federation (VDMA) was the official conceptual sponsor of the event. Managing Director - Food Processing and Packaging Machinery, German Engineering Federation (VDMA), Richard Clemens stated, “Our expectations with respect to the number of visitors and competence have been considerably exceeded. You sense a very positive mood with corresponding investment projects. Both trade fairs have become the optimum platform for the industry, and the many high-quality contacts promise good trade fair follow-up business.” The Indian branch of VDMA, VDMA India, provided valuable support in moderating the round table talks and the exhibitor forums.

Exhibitor views

Given the good organizing of the event and the enormous visitor interest, the exhibitor companies were more than satisfied. “dti stands well in line with our expectations,” declared Vice President of Sales for Southern Asia/Eastern Asia, KRONES, Germany, Franz Kammerloher. “The exhibition has encouraged high value discussions with our prospective customers. It has been efficient to transform new businesses for Krones in India. We want to grow together with dti.”

Echoing the same sentiment were Marketing Manager - Food & Beverage, Brewing Automation, Rüdiger Selig and his colleague Industry Manager, Brewing Automation, Dirk Grafe, who were part of the German federal participation with Siemens AG. They averred, “The organizing of the event was effective and very well prepared. It was good to be a part of the ‘German Bundesbeteiligung’ concept as all the German exhibitors could present their offerings for the Indian beverage industry in a compact area. We are convinced, that we all together can transfer the positive information about the successful dti fair 2014 to all of our Indian and South East Asian customers so that they too can participate in the next edition to be held in 2016.”

Two Shows – One Unique Plattform

The two shows held together provided for a unique platform. Agreeing with this, Managing Director, Sidel India, Laurent Fournier expressed, “It was a unique opportunity for us to meet all the key players of the value chain. It gave a chance to put everything under one roof which augments the ‘end-to-end’ perspective for our customers and strategic suppliers. The exhibition has also been a great place to meet people with quality time and allowed us to understand customer needs.”

Furthermore, visitors that attended had access to discussions with recognized producers and professionals. General Manager – Business Development, KHS, Germany, Ravindra Kanetkar considers dti a promising platform in one of the most attractive markets in the world: “The exhibition has encouraged high value discussions with our existing as well as prospective customers. It has been efficient medium to generate new businesses for KHS in India. dti stands well in line with our expectations and we look forward to participate at the coming editions of the exhibition.”

Packaging Solutions for Drinks and Beverages

Agreeing with this viewpoint, Director, Chemco Group, India, Vaibhav Saraogi asserted, “drink technology India has given us the opportunity to meet with a very large customer base that requires high-quality packaging for their products. Being one of the largest producers of preforms, bottles, jars and containers we cater to a diverse set of industries thus making it difficult to narrow down our presence to few exhibitions, but dti is one of those exhibitions that concentrates on quality rather than quantity of visitors.”

Concurrent Events

There were also a lot of visitors at events of the supporting program as at the stand presentations of the exhibitors. The Round Table Talk, held for the first time within the context of drink technology India, especially generated a lot of interest. Five renowned representatives of the international beverage and food industry discussed the topic ‘Outlook for Beverages and Food in India 2020’. Topics such as hygiene, safety and waste management were focal points of the panel discussion, topics with which the Indian industry is increasingly dealing.

Head of Supply Chain, Coca Cola India, Chandramohan Gupta summarized the results on behalf of the other discussion participants: “India is an evolved destination for food and beverage companies across the world and with 1/4th population of the world, India is a country that no company in the world can ignore. Urbanization is changing the lifestyle of people in this country. There will thus be more affinity towards convenience. This makes the industry more promising with a fast paced growth.”

Presentations in all Areas of ‘Beverage’ and ‘Food’

The rows of seats in the exhibitor forum of drink technology India were also filled to the last seat. Exhibitors presented their product solutions dealing with all subject areas of ‘Beverage’ and ‘Food’. The Heidelberg publishing company hbmedia with the trade journal PETplanet was responsible for organizing the exhibitor forum and Round Table. The next drink technology India and International PackTech India is expected to take place from April 28–30, 2016, at the Bombay Convention & Exhibition Centre in Mumbai.

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