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Styrenics

New Leading Styrenics Supplier Starts Operations

| Editor: Dr. Jörg Kempf

Styrolution’s CEO Roberto Gualdoni: „Using different business models to serve the different needs of the commodity and specialty styrenics markets, we are determined to give our customers a competitive edge.“ (Picture: Styrolution)
Styrolution’s CEO Roberto Gualdoni: „Using different business models to serve the different needs of the commodity and specialty styrenics markets, we are determined to give our customers a competitive edge.“ (Picture: Styrolution)

On October 1 st , 2011 Styrolution officially started operating as an independent company, following the approval of the relevant antitrust authorities. The new company is a 50:50 joint venture between BASF and Ineos, comprising the key styrenics activities of the two partners.

Ludwigshafen/Germany – According to Styrolution, the new company is the only one of the key players dedicated entirely to styrenics, and a strong leader in the market. It holds global number one positions in styrene monomer (SM), polystyrene (PS), styrene-butadiene block copolymers (SBC), other styrene-based copolymers (SAN, AMSAN, ASA, MABS) and copolymer blends, and a number two position in acrylonitrile butadiene styrene (ABS).

Says Styrolution’s CEO Roberto Gualdoni: “Using different business models to serve the different needs of the commodity and specialty styrenics markets, we are determined to give our customers a competitive edge. Our highly professional and passionate team around the world works diligently to deliver the best and most efficient solutions to drive the success of our customers — with fast and reliable supply, the highest product quality and consistency, constant innovation, and a professional service. This is in our corporate DNA and is reflected in our company name, which is a combination of the words ’styrenics’ and ’solution’. Our objective as a company is to be and remain a strong leader in our markets globally, and we are excellently positioned for profitable growth and long-term success.”

With its global and regional headquarters in Frankfurt, Germany and regional headquarters in Channahon (USA) and Singapore, Styrolution has a global market presence, which allows it to always be close to its customers and to serve their needs in the best possible way. The company employs around 3,400 people, and its 17 manufacturing sites across ten countries represent industry benchmarks and are among the most efficient in the world.

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