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‘Made in India’ – A Brand About to Go Global?

| Editor: Dominik Stephan

‘Made in India’ Brand Going Global
‘Made in India’ Brand Going Global (Picture: PROCESS)

India's manufacturing exports boom: For 2014, the Indian Electrical & Electronics Manufacturers’ Association (IEEMA), the apex body of electrical equipment manufacturers in India, expects export prospects for the ‘Made in India’ products look good for the domestic players.

Kolkata/India – India’s 20-billion-dollar electrical equipment industry has, after four consecutive quarters of negative growth, shown a positive growth of two per cent in the first quarter of the current fiscal (April-June) largely attributed to increase in exports of electrical equipment from India.

Speaking at a conference held by IEEMA in Kolkata to showcase its flagship event ELECRAMA-2014, Chairman, ELECRAMA-2014 and Managing Director, Yamuna Power & Infrastructure, Sanjeev Sardana said, “The ‘Made in India’ products have seen a wider acceptance in the international market especially in Africa and Middle East countries. We are working towards making India an export hub of the electrical equipment.”

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