Italy: Trade Fairs Ipack-Ima Presents New Concept for 2018 Exhibition

Editor: Alexander Stark

During a press conference at the interpack, Ipack-Ima discussed the new corporate structure, the layout based on target markets, the international promotion activities and The Innovation Alliance.

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More than 150,000 visitors are expected at Fiera Milano during the five days in which the five shows will be held.
More than 150,000 visitors are expected at Fiera Milano during the five days in which the five shows will be held.
(Source: Ipack-Ima)

Düsseldorf/Germany — The first international presentation of Ipack-Ima 2018, the Italian exhibition of food and non-food processing and packaging technologies scheduled for Fiera Milano from 29 May to 1 June 2018, was held on Saturday 6th May during the interpack.

In the presence of journalists and representatives of business associations and companies from Austria, Brazil, China, France, Greece, Germany, Italy, Nigeria, Singapore, Sweden, Switzerland, Taiwan, Turkey, UK and USA, Riccardo Cavanna and Domenico Lunghi, respectively Chairman and Managing Director of the show’s management company, presented the key innovations of the trade fair.

"The 2018 edition will mark a major turning point for the show," said Cavanna at the beginning of the press conference. "Following the acquisition of the show management company by Ucima (Italian Automatic Packaging Machinery Manufacturers’ Association) and Fiera Milano, the event’s strategies have been redefined with the aim of further expanding its international scope and making the Italian show a key appointment for industry professionals keen to discover the latest technological innovations, the highest performing materials and cutting-edge logistics solutions."

Exhibition space layout has been organised according to target markets

Each hall will host exhibiting companies organised into key industries centred around eight business communities: Food, Fresh & Convenience; Confectionary; Beverage; Pasta, Bakery & Milling; Industrial & Durable Goods; Health & Personal Care; Chemicals Industrial & Home, Fashion & Luxury.

A number of major cross-cutting themes relevant to all the business communities have been identified and will characterise both the exhibited products and the educational and conference topics at Ipack-Ima 2018. These are anti-counterfeiting, e-commerce, sustainability and Industry 4.0.


Innovative materials will also take centre stage in a new exhibition section called Ipack-Mat. Organised in collaboration with Material Connexion Italia, it will be devoted to innovative materials solutions including raw materials, semi-finished products and components for high value-added products and packaging and innovative containers. It will serve as a melting pot of ideas and creative inspirations for strategic corporate areas from R&D to Marketing. Ipack-Mat will collaborate with Plast-Mat and Print-Mat, the satellite events of the shows Plast and Print4all.

The Innovation Alliance

Another feature of Ipack-Ima 2018 is its participation in 'The innovation Alliance'. "This is a major new project that brings together five important shows: Plast, Print4all, Meat-Tech and Intralogistica Italia, as well as Ipack-Ima itself," explained Domenico Lunghi.

"In an exhibition floor of 140,000 m2 the show will host a range of production sectors united by a strong supply chain vision: from processing to packaging, from plastics processing and industrial and commercial printing to customised graphic design of packaging and labels, through to handling and storage of consumer-ready goods."

"Along with our own promotional campaign, the show will also benefit from that of The Innovation Alliance," continued Lunghi. "This consists of a network of agents in 40 countries and communication activities across more than 70 countries to ensure an increase in numbers of domestic and international visitors."

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