Packaging How Packaging Companies Play Their Part in the Supply Chain
Market watchers are guessing whether competitive pressure will prompt manufacturers and suppliers to work more closely together and so substantially increase their efficiency. This is already happening to some extent in packaging production, as demonstrated by the international Edelmann Group. It will be presenting its framework “concepts” for pharmaceutical services at this year’s Interpack trade fair.
The changes are immense. Patents for blockbusters generating sales of some 48 billion euros in the pharmaceuticals industry have expired in the last three years. A further 21 billion euros will be added this year and next year. Cost pressure and amended requirements in drug approval processes are causing additional problems for the companies. In a poll conducted by the Roland Berger management consultancy, three out of four of the manufacturers surveyed confirmed that there was a strategy crisis in the sector.
78 percent of those surveyed are therefore of the opinion that the business models of the pharmaceutical companies need to be reviewed. Having conducted its own research, the Boston Consulting Group also comes to the conclusion that most of the supply chains in the pharmaceuticals industry are no longer fit for purpose and cannot meet the new requirements.
Nearly all the large international business consultancy firms have the pharmaceuticals supply chain on their radar. One conclusion they come to is that it needs to change — and as quickly as possible. Closer cooperation between the links in the supply chain, according to the experts at PricewaterhouseCoopers, will greatly increase efficiency. This is particularly true of development, manufacture and distribution.
In the packaging sector alone, standard processes can be greatly optimized through the integration of pharmaceuticals and packaging producers. “Even we as packaging partners are seeing new demands in the changing pharmaceuticals market in terms of shorter time–to–market, automated processes and international presence,” said Monika Schermanski. She is Pharmaceuticals Sales Manager at the international packaging group Edelmann, which specializes in packaging solutions for health care, beauty care and consumer brands.
The packaging producer cites services for an efficient supply chain as one of the central pillars of the company's business model. Edelmann boasts special services tailored to the pharmaceutical industry, demonstrating how effectively the packaging industry is supporting the pharmaceuticals sector.