Surfactants Consume of Personal Care Products Drives Surfactants Market in India
New analysis from Frost & Sullivan, Trends and Opportunities in Surfactants for Personal Care, finds that the Indian surfactants market earned revenues of US $ 2,278 million in 2013 and estimates this to grow at 13 percent annually to reach US $ 3,748 million in 2017, approximately.
Mumbai/India - Meanwhile, the personal care surfactants market is estimated to grow at 23 percent from 2013 till 2017 and attain US $ 547 million in revenue. This study covers the Indian surfactants market in general and the personal care surfactants segment in particular.
India has a large market for niche beauty products, with cosmetics companies exclusively marketing oil-free fairness face washes and creams. Surfactant-based face washes, hair creams and gels are increasingly replacing traditional products because of ease in using the product, its cleansing ability, and ease in customizing the product. For example, shampoos and conditioners are now customized for various hair types.
With fast moving consumer goods (FMCG) companies riding on these innovations to penetrate the potentially enormous personal care market in India with approximately 750 million and growing users, new avenues for the use of surfactants are expected to open up. The average Indian consumer has a wider product and price bracket to choose from, which augurs well for the surfactants market for personal care.