For their part, advanced analytical systems encourage the decentralization of value-add. Highly sensitive DNA testing, for example, is now able to detect minute amounts of GMOs, resulting in a change in procurement policies by large buyers of food and animal feed. In some cases, the limits they set are more stringent that the regulatory requirements. Portable detection equipment and kits (point of use tests) are becoming increasingly prevalent, supplementing the standard microbiology techniques and expertise of large labs.
The Deck is Being Reshuffled...
Suppliers react by developing products which reflect analytical capabilities, and they introduce greater differentiation in the way in which they service different markets. Batches destined for Central Europe contain no GMOs or only amounts that do not need to be declared, whereas this aspect is only of secondary importance for the rest of the world.
The deck is being reshuffled, cutting across existing supply chains and national and industry boundaries. In a world of globalized economic relationships, we will be seeing the inexorable advance of biotech methodologies and process techniques which are cost-efficient and create products that offer greater value-add. Of course the market does not simply soak up innovation. Technology suppliers should not assume that what they have to offer is self-explanatory. They have to work to acquire and retain customers.
...Take a Look at What is to Come in the Bio–Economy at ACHEMA 2012!
Potential customers on the other hand who expect the sales force to show up at the door with innovation in hand have already lost the battle. Both sides, technology suppliers and customers, need a dedicated
platform where they can get together and hold face-to-face discussions. BioBased–World at ACHEMA 2012 is one of the few forums worldwide which provides access to such a large cross-section of the industry.
* The trend reports are compiled by specialized international journalists. DECHEMA is not
* liable for incomplete or inaccurate information.