Chemical/Pharmaceutical Industry Bayer Plans Further Growth in Asian Markets
Bayer plans to further grow in Asia: Chairman Dr. Marijn Dekkers explained the company's plans for the region on a recent press conference in Shanghai.
Shanghai/PR China, Leverkusen/Germany – German based chemical and pharmaceutical giant Bayer plans further operations in Asia. On a recent international press conference in Shanghai the company announced plans to further expand its production, distribution network and research activities in the region. “We aim to achieve a more than 60 percent increase in our sales in Asia by 2015,” Management Board Chairman Dr. Marijn Dekkers told the journalist. Bayer aims to strengthen its presence in virtually all Asian markets, with China, where the firm achieved sales of € 2.9 billion in 2010, and India in particular. For India the company expects a near doubling of the sales figures to about € 1 billion for 2011, officials stated. Apart from an increased product availability, Bayer expects to profit from the region’s transition to one of the innovation hubs of the globalised world. Therefore, the company puts a focus on collaborations with the leading institutes and centers of expertise, as well as its own activities.