lf manufacturers of chemical products are to survive in today’s global marketplace, they not only have to produce economically but must also be able to market both their chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing-related tasks.
lf manufacturers of chemical products are to survive in today’s global marketplace, they not only have to produce economically but must also be
able to market both their chemicals and technology effectively. In the chemical industry,
more and more chemists and
chemical engineers are faced
with challenging marketing-related tasks. This book gives an
overview of the specific factors
involved in the marketing of
chemical products and considers their major markets. “Marketing and Sales in the Chemical Industry” is written for a
growing audience. It not only
covers the principles of marketing and the market structure of the chemical industry
but also discusses modern
marketing tools such as the Internet, plus the latest trends
and developments. Economical, political and sociological
aspects are also dealt with. The
book is obtainable under the
code number at a price of 75.67
Euro.
