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Marketing and Sales (Worldwide 2-2001-346) lf manufacturers of chemical products are to survive in today’s global marketplace, they not only have to produce economically but must also be able to market both their chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing-related tasks. lf manufacturers of chemical products are to survive in today’s global marketplace, they not only have to produce economically but must also be able to market both their chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing-related tasks. This book gives an overview of the specific factors involved in the marketing of chemical products and considers their major markets. “Marketing and Sales in the Chemical Industry” is written for a growing audience. It not only covers the principles of marketing and the market structure of the chemical industry but also discusses modern marketing tools such as the Internet, plus the latest trends and developments. Economical, political and sociological aspects are also dealt with. The book is obtainable under the code number at a price of 75.67 Euro. |